If The Shoe Fits… Own It. OSU And Horseshoe Casino Battle It Out Over Trademark For “The Shoe”

OSU seeks trademark protection for the Horseshoe nicknamed "The Shoe"

The university has dropped the other shoe against Caesar’s Entertainment, which owns the Horseshoe Casino in Cincinnati, Ohio. Caesar’s filed a trademark registration for “The Shoe,” as the name of its Cincinnati casino concert venue. OSU seeks to block Caesars’ application, saying the two are direct competitors because both hold concerts at their venues.