Can Prevagen Really Improve Your Memory?

Prevagen, a supplement made by Quincy Bioscience, is one of the most heavily-advertised and expensive supplements on the drugstore shelves today. Prevagen claims in its advertising, and on its label, that the pill can improve memory. If Prevagen could really do that, it might be worth the high price, which is more than $60 for 30 pills of the extra-strength version of the product.

However, recent evidence submitted to a California court raises serious questions about whether Prevagen has any benefit to memory at all. In a federal court in the Northern District of California, a judge has certified a class of consumers and denied a motion to dismiss the case, which was filed on behalf of Quincy Bioscience.

Evidence submitted to the court shows that Prevagen contains only one active ingredient, apoaequorin (AQ). According to the evidence, AQ is completely broken down in the digestive system and transformed into component parts that cannot affect the brain any differently than any other source of dietary protein. In other words, Prevagen does no more for memory than would a normal meal consisting of the types of foods that we eat every day.

Have you been purchasing high-priced bottles of Prevagen? Has it improved your memory? Consumer protection laws in Kentucky and Ohio protect customers in those states from false and deceptive advertising. The attorneys at Strauss Troy are now investigating potential claims for consumers who have purchased this expensive supplement and who have seen no improvement in memory. Those consumers should be entitled to a refund under the consumer protection laws in Kentucky and Ohio.

If you have purchased Prevagen and would like us to evaluate your case, please contact Ron Parry at 513-621-2120 or


FTC Press Release about Prevagen

Wired Magazine Article about Prevagen