Strauss Troy Director of Marketing Pamela Gilchrist has just been honored with a 2014 PRSA Diamond Award for the firm’s Brand Management video: “Brand Storytelling Through Client Testimonials.”
The East Central District is comprised of 16 chapters of the Public Relations Society of America (PRSA), concentrated in Ohio, Michigan, Indiana, Western and Northwestern Pennsylvania, West Virginia and Kentucky. The District’s 37th Annual Diamond Awards competition recognizes shining examples of public relations campaigns and tactics.
Winners of its district-wide Diamond Awards program exemplify brilliance in public relations campaigns and tactics conducted by professionals practicing in our geographic region. Panels of independent, professional judges review and score entries based on: research, planning, execution, results and budget.
“The goal of the project was to be client centric, to let our clients tell the story through their own eyes and share how our attorneys have helped their businesses grow,” Gilchrist said. “In professional services, especially the legal industry, brand differentiation is a critical. While referral still plays an important role, 75% of pre-purchase decisions are made after verification online at a firm’s website, on Google or You Tube. This new digital asset will further distinguish Strauss Troy as the firm of choice for businesses in the region.”
The video was launched at the Fast 55 event with 800 business leaders in attendance. It was also provided on a flash drive and used on a website landing page for a Fast 55 digital advertising campaign with the business newspaper. Since the launch it has been shown at a variety of business events (300+ attendees), pushed out in the firm’s e-newsletter to 6,000+ clients/colleagues and placed on the home page of a leading TV station website (WCPO) where it garnered 37,522 impressions in just 60 days.
Judges commented on the use of quantifiable measurement methods; primary and secondary research, using available resources in a creative manner, the ability to overcome challenges, as well as the overall ROI of time/budget invested.
Judging Comments Included:
- Interesting use of video, especially in a commonly conservative profession.
- Very well done. In-depth research, with clear budgeting and the anecdotal research really added to the overall results of the campaign
- Use of research methods are detailed and clear, and illustrate how the insights gleaned contributed to your overall approach – great job!
Pam holds Universal Accreditation in Public Relations (APR), is a member of the prestigious PRSA Counselors Academy and has held numerous national and local leadership positions in the organization throughout her career. She holds a master’s degree from The Ohio State University and bachelor’s degree from Western Michigan University. Her work has also earned top honors from the International Public Relations Association, as well as numerous national, district and local awards. Her experience includes work inside three Fortune 500 companies, as well as serving as an account executive at a regional ad/pr agency and as principal at the Gilchrist Group.
About Strauss Troy
As a full-service law firm founded in 1953, Strauss Troy has diverse expertise and a history of proven success. No matter what issue you face, the firm has the right professionals, working together as a team, to get you the answers you need quickly and affordably. Strauss Troy’s Practice Groups include: Corporate | Business, Criminal | White Collar Defense, Domestic Relations | Family Law, Labor | Employment, Litigation, Municipal | Government, Real Estate | Finance, Tax Planning | Compliance and Trust | Estate Planning.
Strauss Troy, a leading law firm in the Greater Cincinnati | Northern Kentucky region, is a Martindale-Hubbell Top Ranked Law Firm™ in Fortune Magazine and a U.S. News & World Report Best® Law Firm. Many of its attorneys are honored as peer-rated Martindale-Hubbell AV® Preeminent™ Attorneys, Best Lawyers® in America, Super Lawyers® and Rising Stars.